Announced at Amazon Accelerate, a plug-in in American beta allows you to manage stocks, prices, product sheets and analytics from Claude or the Quick assistant, without opening Seller Central.
At its Accelerate conference on September 23, 2026, Amazon took a step he had so far avoided: exposing Seller Central's APIs to agents designed by others. A Selling Partner plugin, in beta for U.S. shop vendors, allows Claude d'Anthropic or the Quick home assistant to view all ads, stock levels, sales analyses and performance indicators — then to act on the account as the seller would from the interface.
Amazon advances a connection in about 60 seconds and announces a subsequent international deployment. The Seller Assistant, which runs on Bedrock by combining the Amazon Nova and Claude models, wins the passage of continuous surveillance routines triggered when predefined conditions occur, as well as a " canvas", a visual workspace generated on the fly from the seller's live data to compare pricing strategies or decorate an advertising campaign.
A shade deserves to be raised: the back-shop opens, not the window. Third party agents access the seller's tools, not the buyer's catalogue.
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