On September 16, Gavin Newsom signed into law SB 1050, which requires an explicit mention as soon as an audio or video advertisement promotes a "synthetic interpreter".
On September 16, 2026, California Governor Gavin Newsom signed Senate Bill 1050, sponsored by Senator Angelique Ashby. The text, called the Advertisement Integrity Act, imposes a clear and visible mention as soon as an audio, video or audiovisual advertisement highlights a "synthetic interpreter" generated by artificial intelligence to sell a product or service.
In concrete terms, the law adds artificial interpreters to the existing list of deceptive commercial practices of the State, which are criminal offences. It comes into force on 1 January 2027.
The signing took place at the Los Angeles headquarters of SAG-AFTRA, which sponsored the measure: the actors' union has been calling for safeguards against the growing commercial use of generative AI in advertising for several years. California becomes the second US state, after New York, to require this disclosure.
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