Nvidia is reportedly discussing an entry into the capital of Perplexity, valued at more than $30 billion

According to The Information, Nvidia plans to participate in the next round of funding for Perplexity, whose annualized revenue has tripled since January to exceed $750 million.

Nvidia is reportedly in talks to take a stake in Perplexity, in a funding round that would value the response engine at more than $30 billion, reports The Information. This level represents an increase of more than 50% compared to the last round, which stopped the valuation at $20 billion in September of the previous year.

The company's business trajectory partly explains the appetite of investors: the company's annualized revenue fell below $250 million at the beginning of the year to more than $750 million. Perplexity attributes part of this acceleration to Perplexity Computer, a cloud-hosted agent responsible for automating IT tasks for business users.

Neither Nvidia nor Perplexity have confirmed an agreement. The amount envisaged and the resulting stake remain unknown. The deal would be part of a series of investments through which the chipmaker gains a foothold in its own customers' capital — a practice that has fueled questions about the circularity of financial flows in the sector.