The Alliance de la presse d'information générale is attacking the deployment of AI Overviews in France, based on an estimate by Arcom estimating the loss of traffic between 33% and 38%.
On August 11, the Alliance de la presse d'information générale (Apig), a group of nearly 300 French daily newspapers, announced that it had taken the Autorité de la concurrence against Google. At issue: the deployment in France on 22 July 2026 of the "AI Overviews" feature, which displays a summary generated by artificial intelligence at the top of the search results.
The editors' grievance relates to traffic. An Internet user who gets his answer directly in the summary no longer has reason to click on the link of the media whose article was used to produce it, which deprives him of his visits and associated advertising revenues. Apig relies on an assessment by Arcom, the French regulator of audiovisual and digital services, which places between 33% and 38% of the traffic loss due to these summaries on the European markets where they are already deployed.
The association asks that the Autorité enforce the commitments made by Google in 2022, the year the group had concluded agreements on neighbouring rights with 450 French publishers; He then received a fine of EUR 250 million in March 2024 for not holding some of them. "Editors do not ask to stop innovation," says Marc Feuillé, president of the Apig and general manager of the Figaro group: "they demand that the use of their productions be remunerated, as required by law.
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