Seized by the Lula campaign, Brazil's highest electoral court imposes on Meta identical criteria for both candidates, under penalty of 500,000 reais of fine per day.
In the run-up to the second round of Brazil's presidential election on October 25, Luiz Inácio Lula da Silva's campaign accused Meta of favoring his opponent Flávio Bolsonaro. It blamed the group for an unjustifiably reduced reach for the outgoing president's content, inflated visibility for his rival's content, and unbalanced restrictions in Meta AI's image-generating tool: according to the complaint, requests for posters in Flávio's name were executed, while those mentioning Lula were blocked.
A penalty of 500,000 reais per day
Judge Marco Aurélio Bellizze of the Superior Electoral Tribunal ruled in favour of the campaign on October 15. Meta can no longer reduce the spread of political content, restrict searches, or remove posts in a way that creates an imbalance between the two candidates, and its AI must apply exactly the same criteria to both candidates. Failure to do so exposes it to a fine of 500,000 reais per day, or about $98,000.
Meta has not commented on the decision. In a response filed on October 11, the company disputed any bias and pointed to technical problems. In the first round, on October 4, Flávio Bolsonaro won 47% of the vote against 45% for Lula.
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