Spotify wants to be the musical service that IA agents choose, explains its co-DG Gustav Söderström

Already connected to Muse, ChatGPT and Claude, Spotify bets that nobody delegates the pleasure of listening: the agents would become a relay of growth rather than a threat.

For Gustav Söderström, co-CEO of Spotify, the era of AI agents is an opportunity rather than a danger for the streaming service. His reasoning: agents mostly replace tasks you'd rather not do, and no one wants to entrust an AI with the fact of liking music. On the other hand, users can delegate the discovery or creation of playlists to it, and Spotify wants to be the service to which these agents turn by default.

Spotify is already integrated with Meta's Muse assistant (announced on September 23, 2026), ChatGPT and Claude, and accepts conversational requests outside of its app. Söderström cites the example of a request to go through a listening history dating back to 2008, extract favorite tracks from it and then sort them by key and tempo to compose a running playlist based on a precise cadence. He insists on one point: Spotify does not transmit listening data to partner agents, they are the ones who send requests that Spotify processes internally. The service claimed 788 million monthly active users and about 5 billion euros in revenue in the third quarter of 2026.