Following on from Instagram, Meta is allowing Facebook users to specify the topics they want to see more or less of, with recommendations that adjust in real time.
Meta extends to Facebook and Reels the function "Your Algorithm", launched earlier this year on Instagram (Threads has an equivalent named "Dear Algo"). Everyone can now add and manage the themes that they want to see in their thread, or mark a publication as "interesting" or "not interesting" from their menu. Meta states that the recommendations are updated immediately.
A classification that includes requests made freely
The company indicates that it relies more on large language models in its classification systems. The idea: interpret interests and intentions expressed in ordinary sentences, and not only from clicks. Facebook can also ask additional questions to understand what has pleased or displeased, and adapt the thread during the same session.
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