Led by Bret Taylor, this open standard is designed to enable websites to recognise an agent acting on behalf of a real person and to track what that agent is doing.
A month after the success of Muse, the personal agent of Meta installed at the head of the App Store in front of ChatGPT, a group of companies publishes the Personal Agent Protocol, an open standard that defines how AI agents interact with traders and online services. Meta, Walmart, Stripe, Shopify, Instinct and Sierra were among the participants; The initiative is led by Bret Taylor, co-founder of Sierra and Chairman of the Board of Directors of OpenAI.
The protocol must solve a problem of identification: a site must be able to distinguish an agent commissioned by a real person from any robot, and keep visibility on what the agent does. Bret Taylor compares it to the connection "with Google" or "with Facebook"; David Singleton, from Meta SuperIntelligence Labs, to e-mail, which works because everyone shares the same standard. The stakes are also security, as these agents handle bank cards and personal data.
The need is real: Amazon already blocks Meta's agents, for fear of an aspiration from its site, and pursues Perplexity for similar facts. OpenAI and Anthropic are not in the band yet, but Bret Taylor says he expects their rally.
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