The platform says it is targeting "non-authentic" content rather than AI as such. Some creators will lose their advertising revenue, without their videos being removed.
YouTube clarified in early August 2026 how its partner program handles videos produced with artificial intelligence. The platform's head of trust and security explained that the criterion used was not the use of AI per se, but the "inauthentic" nature of the content: mass production, lack of editorial input, mechanical repetition of formats.
The nuance is important for creators. It is not a ban: a video can remain online while ceasing to be eligible for advertising revenue. The platform is thus seeking to contain the proliferation of low-value-added content — the so-called slop phenomenon — without penalizing those who use these tools as a creative medium.
This clarification comes at a time when the volume of AI-assisted videos has exploded, posing YouTube with a sorting problem on an unprecedented scale, and its creators with a direct question of revenue.
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