The AI agent answers questions about products, sizes or delivery and remembers the user’s preferences, whilst Buy Direct allows you to shop with a brand without leaving the video feed.
TikTok announced two new commercial products on Monday. Shopping Assistant is a conversational agent that helps you find and buy products: it takes into account the context, memorizes the tastes and needs expressed during the exchange, and provides real-time information on characteristics, availability, sizes or delivery, until the order is finalized. The second function allows you to buy directly from a brand, in one click, from the "For you" feed.
The social network, which relies on partners such as Salesforce, Shopify, Shoplazza and Stripe, seeks to keep the user at home at every step, rather than having them ask their questions to ChatGPT or finalize elsewhere. It is also a way to expand commerce beyond TikTok Shop, its marketplace launched in the United States in September 2023, which eMarketer credits with about $15.8 billion in U.S. sales in 2025, or nearly 18% of the country's social commerce.
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